Apple store near memphis8/6/2023 Apple Insider said the high ceilings at the Memphis store feature “embedded light panels and recessed spotlights that illuminate product display tables below, arranged to maximize floor space and achieve a sense of openness.” USB ports and electrical outlets on the tables are controlled by motion sensors to pop out automatically.Ī side area, “The Avenue,” with wooden displays enables shoppers to try out headphones and includes shelf space for speakers, watches and other accessories. Much of the other updates seem as expected. Wood: Moving on from clinic white, the prototype features unpainted, wooden tables. A review by Field Agent, the market researcher, found the lack of Apple branding was the main complaint about the Memphis store. Logo-less design: Perhaps the most surprising change is that the iconic Apple logo is nowhere to be seen. Reportedly costing $1.5 million, the screen encased in a black housing fills most of the back wall and shows product videos. The first stand-alone store opened last week in Memphis, while prototypes have opened in malls in upstate New York and overseas.Īccording to reviews, noticeable changes include:įloor-to-ceiling screen: The main visual draw of the prototype is a 37-foot flat panel television facing the traditional all-glass entrance. Also prominently involved in the redesign was chief design officer Jony Ive, who has been with Apple since 1992 and is famed for his minimalist style. Ahrendts, the former Burberry CEO who joined Apple in mid-2014. Many have been wondering how the new concept may evolve to reflect the couture sensibilities or Ms. We want people to say ‘Hey, meet me at Apple.Apple Stores, already regaled for its top-notch locations, has opened new prototypes that many see as the first inspired by its newish retail chief, Angela Ahrendts. Or as Apple retail boss Angela Ahrendts said: “This is not just a store. In short, it’s a store that’s trying hard not to look like a store. Customers can take a case off the wall and put it on their phones, and if they want to buy one, they can grab it from the drawer behind the display. Instead of packaging products in boxes and hanging them on display, Apple’s new stores will hang phone cases like they’re part of the store’s design, sans packaging. The “board room” will be a fake conference room where app developers and local experts can give advice to start-up founders and small businesses. There’s also “The Avenue,” with interactive displays with themes like Apple Music or iOS apps. Central to the store is a tree-lined “Genius Grove.” Gone are the days of the noisy Genius Bar-the Genius Grove’s trees are wrapped with ample leather seating. Its new stores are meant to look more like a town square and less like a retail store, a community-inspired, experiential place you (supposedly) won’t want to leave (even after dropping a considerable chunk of change on a bunch of new Apple hardware).Īpple’s Union Square rebrand is intended to be a template for how your local Apple Store will look in the future. Already, the new design has made its way into Apple stores in Brussels, Belgium Memphis, Tennessee and Guilderland, New York. The effort begins at the flagship San Francisco store in Union Square this weekend. But this year, after iPhone sales dropped for the first time since 2003, Apple is unveiling a brand-new retail-store strategy. Traditional, clunky customer-service desks were replaced with Apple’s Genius Bar. When Apple launched its first retail stores 15 years ago, the company pioneered a sleek, minimalist design that traditional retailers would copy in coming years.
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